A Love Letter to the Bon Appétit Test Kitchen

MML's Commentaries

A commentary on food magazine Bon Appétit's presence on YouTube, and how the recipe video format adopted more of a personality-focused approach to adapt to the modern social media age. We also briefly touch on how individual creators managed to out-do network television simply through being more relatable.

It's an excuse for me to gush about some of my favorite content on the entire YouTube platform, try and imitate the style of one of my video editing role models, and even make some breakfast.

The Disastrous Follow-Up: https://youtu.be/NEV7Kvbrcec



Make the pancakes I made: https://www.bonappetit.com/recipe/bas...


As of updating this description, the COVID-19 pandemic continues to rage on, and in countries like the US, many continue to be economically ravaged due to lack of community and government support. I would also like to continue supporting causes addressing police brutality and oppression. The conversation may have died down, but little has fundamentally changed. As such, it feels wrong to encourage you to donate to me when there are far better uses for your donation. Below are some US charities, but I encourage you to donate locally and to causes you believe in:

The Bail Project's trying to reform US bail nationally: https://bailproject.org/

The NAACP has been fighting for racial justice for over a century: https://naacp.org/

Find your local food bank through Feeding America: https://www.feedingamerica.org/find-y...


If you still would like to donate to me, you can pay per video on Patreon: https://www.patreon.com/MMLsCommentaries

...or one time on Ko-fi: https://ko-fi.com/mmlscommentaries


Some sources:

Claire's interview with GrubStreet, on stress and anxiety:https://www.grubstreet.com/2019/11/cl...

Claire's interview with IntoTheGloss: https://intothegloss.com/2019/06/clai...

The History of YouTube: https://www.engadget.com/2016-11-10-t...

Me at the Zoo: https://www.youtube.com/watch?v=jNQXA...

A New York Times article about exploitative YouTube channels: https://www.nytimes.com/2017/11/04/bu...

Why the racist I mentioned in the video is a racist: https://www.eater.com/2013/6/20/64173...


Special Thanks:

Bon Appétit: https://www.youtube.com/BonAppetitDotCom

Binging With Babish: https://www.youtube.com/user/bgfilms

Gavin Webber: https://www.youtube.com/greeningofgavin

Gennaro Contaldo: https://www.youtube.com/gennarocontaldoJ

oshua Weissman: https://www.youtube.com/joshuaweissman

Laura in the Kitchen: https://www.youtube.com/LauraVitalesK...

Sam the Cooking Guy: https://www.youtube.com/thesamlivecast

You Suck At Cooking: https://www.youtube.com/yousuckatcooking

Zac Frazier: https://www.youtube.com/zacfrazier

UnoriginallyChris: https://www.youtube.com/UnoriginallyC...

LambHoot: https://www.youtube.com/LambHoot

Jacob Geller: http://youtube.com/jacobgeller

Scruffy: http://youtube.com/scruffymusic

Indie Bytes: https://www.youtube.com/indiebytes

Mark B Writing: https://www.twitch.tv/markbwriting

Veegie*: https://www.youtube.com/veegie

Polyphonic*: https://www.youtube.com/polyphonic

Draz*: https://www.youtube.com/DrazGames

Etra*: https://www.youtube.com/EtraGames

*these four came through and helped me out with the thumbnail after the video already exported. Since you clicked on the video and managed to read this part of the description, their help clearly played a part. Thanks for all your input!


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Tweeter: https://twitter.com/MattMLucas

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Personal Channel: http://www.youtube.com/MML1two9